iToBoS representatives was present in the Digital Health i Medtech Europe presentation, hosted online by the Agency for the Competitiveness of Companies of the government of Catalonia.
The event was dedicated to analysing and facilitating access to the healthcare markets in Germany, France and the United Kingdom.
The maturity of these markets places them at the forefront of the consumption of healthcare technologies in Europe. However, this also results in the difficulty of access due to the great complexity of their healthcare systems, and great competition due to the presence of local and international competitors. In this sense, it is essential to know the challenges of each market in order to prepare a successful entry strategy.
The event was aimed at digital health and medical device companies with innovative value propositions. After the market analysis of the invited experts, a final round of open discussion and networking allowed iToBoS to be updated with the latest news, enriching our vision to set a competitive and sustainable exploitation plan.
More details at accio.gencat.cat.